Naomi Eisenstadt started her career at the front line, working in nurseries. After three years running a medium sized children’s charity, she joined the civil service to be the first director of Sure Start. After Sure Start, she served three years as Director of the Social Exclusion Task Force. Naomi was on the Milton Keynes Primary Care Trust Board for eleven years, and since leaving the civil service, served as Poverty Advisor to the First Minister of Scotland. Her key interests are life cycle approaches to prevention, health inequalities and poverty.